Page speed measures how quickly your website loads. Mobile optimisation ensures it works well on phones and tablets. Both directly impact your search rankings and customer experience.
The Hard Numbers
- Over 60% of searches happen on mobile devices
- If your site takes more than 3 seconds to load, over half your visitors will leave
- Google uses page speed as a ranking factor for both desktop and mobile
Core Web Vitals
Google measures three key metrics:
- LCP (Largest Contentful Paint): How fast your main content loads
- FID (First Input Delay): How quickly your site responds to interactions
- CLS (Cumulative Layout Shift): How stable your content is while loading
Quick Wins
- Compress and optimise images
- Use modern image formats (WebP, AVIF)
- Minimise JavaScript and CSS
- Enable browser caching
- Use a CDN for global delivery
Why Custom Code Matters
Template websites often carry unnecessary bloat. Our custom-coded solutions are lean and fast by design, giving you a competitive edge in search rankings.