AI Glossary
Essential AI and technology terms explained in plain language. No technical background required.
A
Agent
AI & AutomationAn AI system that can autonomously perform tasks, make decisions, and take actions to achieve specific goals.
Agentic AI
AI & AutomationAI systems capable of independent reasoning, planning, and executing multi-step tasks without constant human guidance.
AI Snake Oil
AI & AutomationOverhyped AI systems that claim to predict inherently unpredictable outcomes like crime, job performance, or market movements.
ASR
AI & AutomationAutomatic Speech Recognition - technology that converts spoken audio into text, powering voice assistants and transcription services.
API
Technical BasicsApplication Programming Interface - a set of rules that allows different software applications to communicate with each other.
Automation
AI & AutomationThe use of technology to perform tasks with minimal human intervention, improving efficiency and reducing errors.
B
Bias
AI & AutomationSystematic errors in AI outputs caused by imbalanced or unrepresentative training data, leading to unfair or inaccurate results.
C
CDN
Web FundamentalsContent Delivery Network - a network of servers that delivers web content to users based on their geographic location.
Chatbot
AI & AutomationAn AI-powered conversational interface that can understand and respond to user queries in natural language.
Computer Vision
AI & AutomationAI technology that enables computers to interpret and understand visual information from images and videos.
Context Engineering
AI & AutomationThe practice of strategically managing an LLM's context window to optimise AI responses. This includes selecting, organising, and formatting the information provided to the model for best results.
Context Window
AI & AutomationThe maximum amount of text an AI model can process at once, measured in tokens. Larger windows allow for more context-aware responses.
CRM
Business ToolsCustomer Relationship Management - software that helps businesses manage interactions with customers and prospects.
D
DNS
Web FundamentalsDomain Name System - the internet's phonebook that translates domain names into IP addresses.
E
Embedding
AI & AutomationA numerical representation of text that captures its meaning, used for semantic search and similarity matching.
F
Few-shot Learning
AI & AutomationTeaching an AI to perform a task by providing only a few examples in the prompt, without additional training.
Fine-tuning
AI & AutomationThe process of training a pre-existing AI model on specific data to improve its performance for particular tasks.
G
GEO
Digital MarketingGenerative Engine Optimisation - the practice of optimising content to appear in AI-generated search responses.
H
Hallucination
AI & AutomationWhen an AI generates confident but factually incorrect or fabricated information that sounds plausible.
HITL
AI & AutomationHuman-in-the-Loop - a design pattern where humans are involved in AI decision-making to provide oversight and handle edge cases.
I
Inference
AI & AutomationThe process of using a trained AI model to generate predictions or outputs from new input data.
L
LLM
AI & AutomationLarge Language Model - AI systems trained on vast amounts of text data that can understand and generate human-like text.
M
MCP
AI & AutomationModel Context Protocol - an open standard for securely connecting AI assistants to business data and tools.
Model
AI & AutomationA trained AI system that processes inputs and generates outputs based on patterns learned from training data.
Multimodal
AI & AutomationAI systems that can process and generate multiple types of content including text, images, audio, and video.
N
Neural Network
AI & AutomationA computing system inspired by biological brains, consisting of interconnected nodes that process information in layers.
NLP
AI & AutomationNatural Language Processing - AI technology that enables computers to understand, interpret, and generate human language.
P
Prompt Engineering
AI & AutomationThe practice of writing effective LLM prompts to achieve desired outputs. Includes techniques for structuring instructions, providing examples, and guiding AI behaviour.
Prompt Injection
AI & AutomationA security vulnerability where malicious inputs trick an AI into ignoring its instructions or performing unintended actions.
R
RAG
AI & AutomationRetrieval-Augmented Generation - an AI technique that combines information retrieval with text generation for more accurate responses.
S
SaaS
Business ToolsSoftware as a Service - cloud-based software accessed via subscription rather than traditional installation.
Schema Markup
Digital MarketingStructured data code that helps search engines understand your website content better.
SEO
Digital MarketingSearch Engine Optimisation - the practice of improving website visibility in traditional search engine results.
SSL/TLS
Web FundamentalsSecurity protocols that encrypt data transmitted between websites and users, indicated by HTTPS in URLs.
T
Temperature
AI & AutomationA parameter that controls AI output randomness. Lower values produce more predictable responses, higher values more creative ones.
Token
AI & AutomationA unit of text that AI models process, typically representing a word or part of a word. Pricing is often based on token usage.
Training Data
AI & AutomationThe dataset used to teach an AI model patterns and relationships, fundamentally shaping its capabilities and limitations.
Transformer
AI & AutomationThe neural network architecture behind modern AI models like GPT and Claude, enabling parallel processing of text sequences.
TTS
AI & AutomationText-to-Speech - technology that converts written text into natural-sounding spoken audio, enabling voice interfaces and accessibility features.
V
Vector Database
AI & AutomationA database optimised for storing and querying embeddings, enabling fast semantic search across large datasets.
Vector Search
AI & AutomationA search technique that finds semantically similar content by comparing numerical representations (vectors) of meaning, rather than matching keywords.
W
Webhook
Technical BasicsAn automated message sent from one system to another when a specific event occurs, enabling real-time data transfer.
Z
Zero-shot Learning
AI & AutomationAn AI's ability to perform tasks it wasn't explicitly trained for, using only its general knowledge and the task description.