Back to Resources

AI Glossary

Essential AI and technology terms explained in plain language. No technical background required.

A

Agent

AI & Automation

An AI system that can autonomously perform tasks, make decisions, and take actions to achieve specific goals.

Learn more →

Agentic AI

AI & Automation

AI systems capable of independent reasoning, planning, and executing multi-step tasks without constant human guidance.

AI Snake Oil

AI & Automation

Overhyped AI systems that claim to predict inherently unpredictable outcomes like crime, job performance, or market movements.

Learn more →

ASR

AI & Automation

Automatic Speech Recognition - technology that converts spoken audio into text, powering voice assistants and transcription services.

Learn more →

API

Technical Basics

Application Programming Interface - a set of rules that allows different software applications to communicate with each other.

Learn more →

Automation

AI & Automation

The use of technology to perform tasks with minimal human intervention, improving efficiency and reducing errors.

Learn more →

B

Bias

AI & Automation

Systematic errors in AI outputs caused by imbalanced or unrepresentative training data, leading to unfair or inaccurate results.

C

CDN

Web Fundamentals

Content Delivery Network - a network of servers that delivers web content to users based on their geographic location.

Chatbot

AI & Automation

An AI-powered conversational interface that can understand and respond to user queries in natural language.

Computer Vision

AI & Automation

AI technology that enables computers to interpret and understand visual information from images and videos.

Context Engineering

AI & Automation

The practice of strategically managing an LLM's context window to optimise AI responses. This includes selecting, organising, and formatting the information provided to the model for best results.

Context Window

AI & Automation

The maximum amount of text an AI model can process at once, measured in tokens. Larger windows allow for more context-aware responses.

CRM

Business Tools

Customer Relationship Management - software that helps businesses manage interactions with customers and prospects.

D

DNS

Web Fundamentals

Domain Name System - the internet's phonebook that translates domain names into IP addresses.

Learn more →

E

Embedding

AI & Automation

A numerical representation of text that captures its meaning, used for semantic search and similarity matching.

F

Few-shot Learning

AI & Automation

Teaching an AI to perform a task by providing only a few examples in the prompt, without additional training.

Fine-tuning

AI & Automation

The process of training a pre-existing AI model on specific data to improve its performance for particular tasks.

G

GEO

Digital Marketing

Generative Engine Optimisation - the practice of optimising content to appear in AI-generated search responses.

Learn more →

H

Hallucination

AI & Automation

When an AI generates confident but factually incorrect or fabricated information that sounds plausible.

Learn more →

HITL

AI & Automation

Human-in-the-Loop - a design pattern where humans are involved in AI decision-making to provide oversight and handle edge cases.

Learn more →

I

Inference

AI & Automation

The process of using a trained AI model to generate predictions or outputs from new input data.

L

LLM

AI & Automation

Large Language Model - AI systems trained on vast amounts of text data that can understand and generate human-like text.

Learn more →

M

MCP

AI & Automation

Model Context Protocol - an open standard for securely connecting AI assistants to business data and tools.

Learn more →

Model

AI & Automation

A trained AI system that processes inputs and generates outputs based on patterns learned from training data.

Multimodal

AI & Automation

AI systems that can process and generate multiple types of content including text, images, audio, and video.

N

Neural Network

AI & Automation

A computing system inspired by biological brains, consisting of interconnected nodes that process information in layers.

NLP

AI & Automation

Natural Language Processing - AI technology that enables computers to understand, interpret, and generate human language.

P

Prompt Engineering

AI & Automation

The practice of writing effective LLM prompts to achieve desired outputs. Includes techniques for structuring instructions, providing examples, and guiding AI behaviour.

Prompt Injection

AI & Automation

A security vulnerability where malicious inputs trick an AI into ignoring its instructions or performing unintended actions.

R

RAG

AI & Automation

Retrieval-Augmented Generation - an AI technique that combines information retrieval with text generation for more accurate responses.

Learn more →

S

SaaS

Business Tools

Software as a Service - cloud-based software accessed via subscription rather than traditional installation.

Schema Markup

Digital Marketing

Structured data code that helps search engines understand your website content better.

Learn more →

SEO

Digital Marketing

Search Engine Optimisation - the practice of improving website visibility in traditional search engine results.

Learn more →

SSL/TLS

Web Fundamentals

Security protocols that encrypt data transmitted between websites and users, indicated by HTTPS in URLs.

T

Temperature

AI & Automation

A parameter that controls AI output randomness. Lower values produce more predictable responses, higher values more creative ones.

Token

AI & Automation

A unit of text that AI models process, typically representing a word or part of a word. Pricing is often based on token usage.

Training Data

AI & Automation

The dataset used to teach an AI model patterns and relationships, fundamentally shaping its capabilities and limitations.

Transformer

AI & Automation

The neural network architecture behind modern AI models like GPT and Claude, enabling parallel processing of text sequences.

TTS

AI & Automation

Text-to-Speech - technology that converts written text into natural-sounding spoken audio, enabling voice interfaces and accessibility features.

Learn more →

V

Vector Database

AI & Automation

A database optimised for storing and querying embeddings, enabling fast semantic search across large datasets.

Learn more →

Vector Search

AI & Automation

A search technique that finds semantically similar content by comparing numerical representations (vectors) of meaning, rather than matching keywords.

Learn more →

W

Webhook

Technical Basics

An automated message sent from one system to another when a specific event occurs, enabling real-time data transfer.

Learn more →

Z

Zero-shot Learning

AI & Automation

An AI's ability to perform tasks it wasn't explicitly trained for, using only its general knowledge and the task description.

Still have questions?